Do you have a grip on your business, or does your business have a grip on you?

All entrepreneurs and business leaders face similar frustrations—personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.The Entrepreneurial Operating System® is a practical method for achieving the business success you have always envisioned. More than 170,000 companies have discovered what EOS can do.

In Traction, you’ll learn the secrets of strengthening the six key components of your business. You’ll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses—and you can too.

For an illustrative, real-world lesson on how to apply Traction to your business, check out its companion book, Get A Grip.

About the Author

An entrepreneur since the age of 21, Gino Wickman has dedicated his life to learning what makes businesses thrive. At 25 he took over the running of the family business, which was deeply in debt and in need of help. After turning the company around and running it for seven years, he and his partners successfully sold the company. Based on his years of real-world experience, Gino developed the Entrepreneurial Operating System (EOS), a practical method for helping companies achieve greatness. Over the last six years, he has taught the EOS process to hundreds of business leaders in more than 90 companies. The results speak for themselves: companies that implement EOS grow by an average of 18% per year while eliminating common frustrations and experiencing more enjoyment. Gino is one of the original 10 members of the Detroit chapter of the Entrepreneurs Organization and served twice on its board of directors. His belief: “You cannot build a great organization on multiple operating systems. You must choose one.” He is the founder of EOS and offers powerful and practical keynote speeches and workshops for small business leaders across the country.