This is not a book about business strategy. Strategy changes like the seasons.
This is a book about something much more permanent.

At the very heart of all the success and failure I’ve been exposed to – both my own entrepreneurial journey and through the thousands of interviews I’ve conducted on my podcast – are a set of principles that can stand the test of time, apply to any industry, and be used by anyone who is search of building something great or becoming someone great.

These are the fundamental laws that will ensure excellence.

They are rooted in psychology and behavioral science, are based on the wisdom of tens of thousands of people I’ve surveyed across every continent and age group, and of course, drawn from the conversations I’ve had on my chart-topping podcast with the world’s most successful people.

These laws will work now or in 100 years from now. Are you ready to get started?

About the Author

Steven Bartlett is an Entrepreneur, speaker, investor, author and the host of UK’s No.1 podcast ‘The Diary of a CEO’ – an unfiltered journey into the remarkable stories and untold dimensions of the world’s most influential people, experts and thinkers.

Steven is an accomplished investor in the health and wellness space with notable investments including Huel – UK’s fastest growing e-commerce company internationally, and Zoe – the personalised nutrition programme created by the world’s top scientists. Previous investments include The Healing Company, atai Life Sciences, Alto Neuroscience and AbCellera. Steven’s other investments focus on blockchain technologies, biotech, space, Web 3 and social media.

Known for his innovative and disruptive approach to social media marketing, Steven co-founded Flight Story – a marketing and communications company that works with leading brands. He has also launched his own private equity fund, Flight Fund, to accelerate the next generation of European unicorns.

Steven co-founded thirdweb – a software platform, backed by Shopify and Coinbase, that makes it easy to build web3 applications.