WANT A NON-CODING JOB AT A TECH COMPANY?Interested in product management, marketing, strategy, or business development? The tech industry is the place to be: nontechnical employees at tech companies outnumber their engineering counterparts almost 3 to 1 (Forbes, 2017).You might be worried that your lack of coding skills or tech industry knowledge will hold you back. But here’s the secret: you don’t need to learn how to code to break into the tech industry.Written by three former Microsoft PMs, Swipe to Unlock gives you a breakdown of the concepts you need to know to crush your interviews, like software development, big data, and internet security. We’ll explain how Google’s ad targeting algorithm works, but Google probably won’t ask you how to explain it in a non-technical interview. But they might ask you how you could increase ad revenue from a particular market segment. And if you know how Google’s ad platform works, you’ll be in a far stronger position to come up with good growth strategies. We’ll show you how Robinhood, an app that lets you trade stocks without commission, makes money by earning interest on the unspent money that users keep in their accounts. No one will ask you to explain this. But if someone asks you to come up with a new monetization strategy for Venmo (which lets you send and receive money without fees), you could pull out the Robinhood anecdote to propose that Venmo earn interest off the money sitting in users’ accounts. We’ll talk about some business cases like why Microsoft acquired LinkedIn. Microsoft interviewers probably won’t ask you about the motive of the purchase, but they might ask you for ideas to improve Microsoft Outlook. From our case study, you’ll learn how the Microsoft and LinkedIn ecosystems could work together, which can help you craft creative, impactful answers. You could propose that Outlook use LinkedIn’s social graph to give salespeople insights about clients before meeting them. Or you could suggest linking Outlook’s organizational tree to LinkedIn to let HR managers analyze their company’s hierarchy and figure out what kind of talent they need to add. (We’ll further explore both ideas in the book.) Either way, you’re sure to impress.Learn the must know concepts of tech from authors who have received job offers for Facebook’s Rotational Product Manager, Google’s Associate Product Marketing Manager, and Microsoft’s Program Manager to get a competitive edge at your interviews!

About the Author

Parth Detroja studied Applied Economics and Management at Cornell University and graduated Summa Cum Laude as a Merrill Presidential Scholar (top 1% of class). During his time at Cornell, he cofounded the Cornell International Business Association (CIBA) and served as the lead undergraduate teaching assistant for AEM 3249: Entrepreneurial Marketing and Strategy. He has previously interned at Microsoft, Amazon, and IBM. He is currently a Product Manager at Facebook. Neel Mehta studies Computer Science at Harvard University, where he has a 4.0 GPA and is a John Harvard Scholar (top 5% of class). He’s done the “tech triple crown”: he worked at a .com (Microsoft, as a Program Manager Intern), .org (Khan Academy, as a software engineer), and .gov (the US Census Bureau, where he founded the first fully-funded tech internship program in the federal government.) At Harvard, Neel founded the Harvard Open Data Project, a student-faculty group that built Harvard’s first open data repository, and was a teaching assistant for CS50, Harvard’s introductory computer science course. Aditya Agashe studied Computer Science and Business at Cornell University and graduated Cum Laude as a Rawlings Presidential Research Scholar (top 1.5% of class). At Cornell, he founded Belle Applications (belleapps.me), a company that builds and optimizes software platforms for businesses. He grew annual revenue to $50,000+ and is negotiating an acquisition offer from a small-business conglomerate. Adi is currently a Program Manager at Microsoft.