New York times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.Donald Miller’s story brand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas or services. Building a story brand does this by teaching readers the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it and how to create the most effective messaging for websites, brochures and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office or the lead singer of a rock band, building a story brand will forever transform the way you talk about who you are, what you do and the unique value you bring to your customers.

About the Author

Donald Miller has helped more than 3, 000 businesses clarify their marketing messages so their companies grow. He’s the CEO of story brand, the co-host of the building a story brand podcast and the author of several books, including the bestsellers blue like jazz and a million miles in a thousand years. He lives in Nashville, Tennessee, with his wife, Betsy and their dogs, Lucy and June carter.