The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right?

After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have – and shares them all with you.

One trait that stands above all the rest is their ability to win people over to their way of thinking – they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause.

Winning principles you will learn include:

Making People Feel Important
Everything is Negotiable
Dealing with Difficult People
Persuasion in Action
What Sets You Apart from the Rest
Nuggets of Wisdom

Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime – filled with one success after another!

About the Author

BOB BURG speaks for corporations and associations internationally, including Fortune 500 companies, franchises, and numerous direct sales organizations. Touting principles contained in his bestselling books, he has shared the platform with notables including broadcast personalities, athletes, and executive-level political leaders. He is an advocate, supporter, and defender of the free enterprise system and empowers individuals and organizations to thrive and grow by putting its principles to work.